Groundrook
The network for digital trust and visibility in the AI age.
Groundrook is a network connecting businesses to verified sources — press, industry media, experts and knowledge sources — to build the trust signals Google and AI models actually weigh when ranking or citing a brand.
At its core is a trust marketplace with five source categories (media, industry, expert, community and knowledge) across three trust levels. Groundrook also offers authority services — digital PR, E-E-A-T building and reputation management — for businesses lacking the external coverage search engines can verify.
The AI visibility track works specifically on entity recognition and digital footprint consistency, so ChatGPT, Perplexity and Gemini can actually identify and cite the brand correctly. GroundRook Pro is the measurement layer: a dashboard tracking visibility, publications and business impact over time — not just a promise that the PR 'works'.
What you get.
Trust network
Marketplace of verified sources across 5 categories and 3 trust levels.
Authority services
Digital PR, E-E-A-T building and reputation management.
AI visibility
Entity recognition and consistent digital footprint for AI citations.
GroundRook Pro
Measurement platform tracking visibility, publications and business impact.
How it’s built.
The source network and trust levels are modelled as an entity graph in PostgreSQL, so relationships between brand, source and publication can be tracked and measured over time in GroundRook Pro.
What people ask.
Is Groundrook the same as a traditional PR agency service?
No. Groundrook combines a trust marketplace of verified sources with a measurement system (GroundRook Pro) that shows concrete effect over time — instead of just delivering coverage and hoping it works.
Does Groundrook help with visibility in AI answers, not just Google?
Yes — it is one of three core tracks. Groundrook actively works on entity recognition and consistency so ChatGPT, Perplexity and Gemini can identify and cite the brand correctly.